AP

The general manager position has steadily risen to become a key to success for college athletic departments. They are looking for experts from business schools to the NFL and the NBA to fill what has become one of the highest-demand jobs in college sports. Crafting a winning roster requires thoughtful strategy and painstaking diligence. Schools have come to realize that a celebrity presence doesnòòò½ÊÓÆµ™t hurt, either.