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Generative AI is rapidly changing the way media content is produced. This does not stop at the texts generated by Large Language Models like the famous ChatGPT but also includes images, audio and video.

Whenever innovators develop machines capable of doing work once limited to human labor, the economic and cultural potential is hard to estimate. Before industrialization, only people could weave and forge. With the development of generative AI models with apparent cognitive functions, we are now on the brink of a new industrial revolution, the result of which remains unclear.

Torben Halbe is a nonfiction author. He wrote this column for .

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